California-based denim brand Adriano Goldschmied (AG) is to launch a womenswear capsule collection with British model Alexa Chung.
The 20-piece Alexa Chung For AG collection will include vintage-inspired overalls, dresses, T-shirts and high-waisted jeans. It will be available in January 2015 at select AG wholesale accounts as well as its retail stores and ecommerce site. Retail pricing will range between $70 and $300 (£41 and £176).
Chung said: “I visited [AG’s] offices in LA and was delighted to discover it was also the site of their factory. I liked that it is a family business. The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late-1960s, early-1970s aesthetic.”
Chung previously launched a capsule collection with fellow US young fashion brand Madewell in 2011.
Her collaboration with AG follows on from its other limited-edition ranges with celebrity stylist Cher Coulter, men’s golf label Travis Mathew and textile studio Liberty Art Fabrics.
“Identifying our next collaborator has been a long and thought-out process. Our goal was to partner with someone who has a unique view on fashion and paves her own path in order to bring a fresh take on denim,” said AG creative director Sam Ku. “After countless internal discussions, we chose to pursue a collaboration with Alexa.”