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BHS creates two new roles to boost senior team

Sara Bradley has left Marks & Spencer to head womenswear at BHS as part of an expansion of the chain’s top team.

Bradley, who was head of buying at M&S for two years, has joined as trading director for womenswear, accessories and lingerie, a newly created role at the Sir Philip Green-owned business. She started last week.

She has previously worked at BHS – as buying director between 2002 and 2003 – and as buying director at the Arcadia Group for 12 years before that. More recently she spent two years as clothing director at Sainsbury’s Tu and six years as womenswear general manager for George at Asda.

BHS has also hired Gavin Daniels as trading director for menswear and childrenswear, another new position.

Daniels joined from TK Maxx, where he had been merchandising director for five years, having previously held the same role at Debenhams for seven years.

Bradley and Daniels report to BHS chief executive Richard Price. Speaking with Drapers at this week’s World Retail Congress, Green confirmed BHS continued to make a loss. But he indicated he had high expectations of the retailer in the coming months.

“The product is better now than it has been, and we launched our Christmas shop this weekend – Ithink it’s better than anyone else’s in the country. It’s a very, very strong offer.”

He indicated the 180-store chain’s future lies in “smaller towns [where the stores] perform very well”.

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