Luxury giants LVMH and Kering have announced plans to stop using super-skinny models on their fashion week catwalks.
The companies, which own brands including Dior, Gucci, Balenciaga, Givenchy and Stella McCartney, have jointly established a charter that states they will now only employ models who are a French size 32 (UK size 6), or above for women, and a French size 42 for men.
In a joint statement, the companies said they have a “specific responsibility, as leaders in the industry, to go one step further with their brands”, when it comes to safeguarding the wellbeing of their models.
The initiative follows a law that came into effect in France in May that requires models to be able to present a medical certificate to say they are fit to work, and in particular that they are not unhealthily thin.
Kering and LVMH’s charter will apply to their brands globally. In addition to regulations on size, several other measures have also been agreed – including the banning of models under the age of 16, and those aged 16 to 18 must have a guardian present while working. The charter also promises provision of a psychologist or therapist for models while working.
Commenting on the announcement, François-Henri Pinault, chairman and CEO of Kering, said: “Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a group. Through the establishment of this charter and our commitment to abide by its terms, we are once again manifesting the importance of this core value in a very concrete manner. We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide”
“I am deeply committed to ensuring that the working relationship between LVMH brands, agencies and models goes beyond simply complying with the legal requirements,” added Antoine Arnault, member of LVMH board of directors. “The well-being of models is of great importance to us. As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative. We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector.”