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First Voi Jeans store to open in Preston

Denim brand Voi Jeans is to expand into retail by opening its first stand-alone store in Preston next week.

Voi Jeans, which has 250 wholesale stockists including Asos, Selfridges and House of Fraser, will open the 3,500 sq ft flagship store in the Miller Arcade on July 31. It will house the brand’s clothing range on the ground floor, with footwear and a showroom in the basement.

Product development manager Dale Thorpe said: “Opening a store is probably the only way we can grow in the UK as we’ve grown so much in wholesale. There is potential for other stores but we’ll see how this store performs first.”

Voi Jeans will also open a cafe next to the store, which will display canvas prints of its collection.

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