Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Freemans launches plus-size brand

Freemans Grattan Holdings (FGH) has become the latest home-shopping business to launch a plus-size womenswear brand, in response to the UK’s expanding waistlines.

Curvissa is FGH’s first out-size brand and the group wants to achieve sales of £40m from it within three to five years.

Home-shopping businesses Shop Direct Group and N Brown have also launched plus-size brands, Isme and Fabrici respectively, this year.

Plus-size clothing is forecast to generate 23.2% of all womenswear sales in 2011. The market is set to be worth £4.9bn in 2011 and £6bn by 2015, according to Verdict Research. Curvissa, which has its own website at, targets 30 to 55-year-old women in sizes 14 to 32. Prices range from £8 to £59 for tops and £18 to £140 for dresses.

Plus-size retailer Your Clothing is also planning to open a further 52 stores over the next two years.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.