Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hobbs enters German market with department store concessions

Premium womenswear retailer Hobbs has entered the German market with concessions in Wöhrl and SinnLeffers department stores.




The retailer has opened in Nuremberg and Ulm with Wöhrl, and in Bonn and Trier with SinnLeffers for spring 16. It has the potential to open further concessions in 2017. The concessions will stock an exclusive edit selected for a German consumer.

The entry into the German retail market follows Hobbs’ growth in the US and Sweden, in addition to its existing local online presence in Germany and Australia.

“This is an exciting move for the company, in line with our international growth strategy,” said chief executive Meg Lustman. “We are delighted to have built a firm following of German customers via our ecommerce offering.”

Lustman, who has more than 20 years’ experience in the industry, including a 10-year stint with Mosaic/Aurora and four years as managing director of Warehouse, succeeded Nicky Dulieu at Hobbs in September 2014.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.