Premium womenswear retailer Hobbs has entered the German market with concessions in Wöhrl and SinnLeffers department stores.
The retailer has opened in Nuremberg and Ulm with Wöhrl, and in Bonn and Trier with SinnLeffers for spring 16. It has the potential to open further concessions in 2017. The concessions will stock an exclusive edit selected for a German consumer.
The entry into the German retail market follows Hobbs’ growth in the US and Sweden, in addition to its existing local online presence in Germany and Australia.
“This is an exciting move for the company, in line with our international growth strategy,” said chief executive Meg Lustman. “We are delighted to have built a firm following of German customers via our ecommerce offering.”
Lustman, who has more than 20 years’ experience in the industry, including a 10-year stint with Mosaic/Aurora and four years as managing director of Warehouse, succeeded Nicky Dulieu at Hobbs in September 2014.