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Horse of Fraser, Selfridges’ new chief executive and other April Fools

House of Fraser has bought a thoroughbred race horse and named it after the department store chain – or so it would have us believe.

Horse of Fraser will make its debut at the Grand National on April 11 and is, apparently, already odds-on favourite to win, making him a “stable investment”.

The retailer said the race would mark the launch of a new line of exclusive equestrianwear, Dressage at House of Fraser.

Horse of Fraser

Horse of Fraser

Selfridges announced the star of ITV’s period drama Mr Selfridge US actor Jeremy Piven will be making the move from screen to store, as the new chief executive of the retailer.

Selfridges April Fool

Selfridges April Fool

It seems like current chief executive Paul Kelly had better watch his back though, as the news received a positive reaction on Twitter with  @AnneMarie6262 posting ‘profits would rise’ and @LBQblog writing ‘if only’.

Ted Baker's April Fool

Ted Baker’s April Fool

Ted Baker is promising to put a ‘spring in your step’ with a new range of adjustable heels, powered by your smartphone.

Using a new Ted over Heels app, you can choose the height of your stilettos which sounds like a very tall story indeed.

Hunter boots for dogs

Hunter boots for dogs

Hunter is promising to be top dog of the footwear world with a special collection of waterproof boots, specially designed to meet the demands of today’s canine.

The boots are available in matching dog and owner colours including military red, dark olive and black for just £20.

Selfies by Mrs B

Selfies by Mrs B

It’s not every day you would mention iconic London indie Browns’ founder Joan Burnstein in the same sentence as Kim Kardashian but today she’s trying to upstage the Selfie queen with a new book that “highlights her every angle, capturing her most fashionable moments over the last few years”.

The Selfies by Mrs B book, which celebrated Burnstein’s accomplishments within the fashion industry over the last 40 years is exclusively available in Browns this April.

Sisters Boutique

Sisters Boutique

Falkirk-based independent Sisters Boutique took to social media this morning to say that in line with the new plastic bag tax, the retailer will be charging 5p to enter stores.

Curvy Kate's Booty Bra

Curvy Kate’s Booty Bra

Fully-bust wholesale lingerie brand Curvy Kate said it is translating the ‘upfront technology’ used in its bras to briefs, with the Booty Bra – knickers that lift, support and give volume to the bottom.

The briefs come in three separate fits: D cup for curves, F cup for extreme curves and J cup for killer curves. Let’s hope this one doesn’t hit a bum note.

Boden's April Fool

Boden’s April Fool

Boden founder Johnnie Boden authored an email this morning, apologising for one of its dresses that features a print of St Ives beach, which apparently features someone nude on the beach.

“Due to an inappropriate detail spotted by an eagle-eyed customer in one of our photographic prints, we must regret to recall our Phyllis Dress in the St Ives print,” he wrote. “We couldn’t be more embarrassed or apologetic.

“Sorry. This has left us rather red-faced.”

When you click on the link, the retailer said: “There’s nothing naughty about our Phyllis Dress, except 25% off (in our Mid Season Sale).”

If you see any others, please let us know in the comment section below or tweet a link to @Drapers

@Tara_Hounslea | @KirstyMcGregor

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