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Jourdan Dunn to design M&S kidswear range

Marks & Spencer has teamed up with Jourdan Dunn to create a kidswear collection, less than a week after it revealed a womenswear tie-up with Alexa Chung.

Jourdan Dunn for Marks and Spencer

Burberry model Dunn has designed Lil’ LonDunn, a 22-piece range for ages 5-16.

The collection will launch in 70 M&S stores in the UK and online from April 14, along with a dedicated ad campaign.

Dunn used her six-year-old son, Riley, as inspiration for the range. Riley will be among the children appearing in the campaign.

“I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid,” said Dunn.

M&S trading director for kidswear and home, Stephanie Chen, added: “Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look and feel of the clothing and campaign.”

The collection will drop in stores the same month as the collaboration with Alexa Chung. M&S said last week the range will borrow styles from its archive in Leeds.

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