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Karen Millen opens New York Fifth Avenue flagship

Karen Millen has opened a 5,000 sq ft US flagship store on Fifth Avenue in New York. 

The flagship at 587 Fifth Avenue is the start of a three-year growth strategy in the US, in which the brand plans to open further stores in as-yet unnamed locations and boost its presence in department store Bloomingdales from 15 to 20 locations. Karen Millen already trades from around 20 stores across the US.

The brand’s arrival on Fifth Avenue follows the opening of a UK flagship store on London’s Brompton Road in April this year.

“There’s strong demand for British – especially London-led – creativity and design expertise across the world and particularly in the US,” said Gemma Metheringham, Karen Millen’s chief creative officer. 

The womenswear label is also planning to recreate its Shoreditch atelier in Bloomingdales on New York’s Fifty-Ninth Street. The pop-up atelier will create bespoke leather jackets for four weeks from September 10.    

“With around 70% of our sales coming from international markets, our new flagship on Fifth Avenue is an important milestone in our global expansion strategy,” said Mike Shearwood, Karen Millen’s chief executive.

The 33-year-old brand has 400 stores globally, with further openings in Mexico, Norway, India and Taipei planned for later this year. 

Readers' comments (1)

  • Thierry BAYLE

    The USA has huge opportunities for UK brands however on many occasions, we have seen that the buying merchandising team has duplicated what was selling in the UK/ Europe and did not sufficiently adapt the product to local demand ( + not reacting quickly enough to turn around the situation ). A proper open to buy will give a lot of positive business input.

    Thierry Bayle @retailfashion

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