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Mobile shopping in Europe jumps

The number of consumers shopping using a smartphone or tablet across Europe in the last year jumped from 58% to 66%, according to new research.

The ING International Survey - Mobile Banking 2016 report said “one click ordering” which saves users’ payment details attributed to the increase. A total of 43% of all mobile purchases across Europe over the last year were clothing.

Turkey (88%), Italy (69%) and Poland (69%) are the mobile shopping capitals of Europe, but France and the Netherlands are seeing the fastest growth – with the number of people shopping online up 16 percentage points from 2015 to 2016.

Across the Atlantic, the US is experiencing the same rate of growth as Europe (up 16 percentage points to 74%), while in Australia the uptake of mobile shopping has increased just 6 percentage points to 49%.

Fleur Doidge, from International Consumer Economics at ING, said: “The mobile revolution is in full force and the proportion of people shopping on their mobile device for everyday goods is rising at an impressive rate. As more people use their phone to manage their finances, we’re seeing more people using them for spending too. Convenience is a big factor at play, and Europe is embracing this ability to shop anytime, anywhere with open arms.”

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