Menswear brands and buyers have welcomed the news that an overlap between London Collections: Men and Pitti Immagine Uomo can be avoided in future Januarys following a reshuffling of the show calendar on the continent.
The British Fashion Council, which organises LCM, is deciding on its January dates following last week’s three-year agreement between the organisers of Pitti in Florence and the Milan and Paris menswear show organisers, which saw the continentals leave a gap for London early in the month.
In 2015 Pitti will run from January 13-16; Milano Moda Uomo, which includes the Milan catwalks, will be held from January 17-20; and Paris Men’s Fashion Week, including the French catwalks, will take place on January 21-25.
In 2016, the respective dates will be January 12-15, January 16-19 and January 20-24. In 2017, the agreed schedule will be January 10-13, January 14-17 and January 18-22.
By starting on a Tuesday in the second week of January, Pitti chief executive Raffaello Napoleone and his colleagues believe they have provided the London event with plenty of scope to avoid the two-day overlap that caused logistical problems for exhibitors, buyers and press this year.
“This is good news and a huge landmark in the recognition of the importance of LCM in the international show calendar,” said David Walker-Smith, managing director of Fenwick of Bond Street. “It deserves to have a bit of breathing space around it so it can be given the attention it deserves. Last January half the [buyers and press] were in London and half in Florence.”
Gino Da’Prato, director of agency Fourmarketing, shows Italian premium brand CP Company and British label Huntergather as part of LCM as well as having many appointments in Florence and Milan during the selling season. He added: “This looks like a brilliant result for both shows, both markets and the whole industry. They should be able to co-exist to everyone’s benefit.”
“This is a very positive decision,” agreed Mario Boselli, president of the Italian trade body Camera Nazionale della Moda Italiana. “It will bring order to the international men’s fashion calendar and thus will facilitate tasks of the members of the trade, especially the top buyers from outside Europe.”
“We are very pleased with these results,” said Gaetano Marzotto, president of Pitti Immagine. “Now there is room on the calendar and I trust in [the BFC’s] good sense: the two-day overlap last January had a negative impact on everyone”.
Pitti Immagine Uomo Tues 13 - Fri 16 January
Milano Moda Uomo Sat 17 – Tues 20 January
Paris Men’s Fashion Week Wed 21 – Sun 25 January
Pitti Immagine Uomo Tues 12 – Fri 15 January
Milano Moda Uomo Sat 16 – Tues 19 January
Paris Men’s Fashion Week Wed 20 – Sun 24 January
Pitti Immagine Uomo Tues 10 – Fri 13 January
Milano Moda Uomo Sat 14 – Tues 17 January
Paris Men’s Fashion Week Wed 18 – Sun 22 January