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& Other Stories launches Toms collaboration

Fashion brand & Other Stories and shoe company Toms have teamed up to release a collection, adapting Toms’ classic styles with & Other Stories’ colours and prints.

The collection, which will be available online and in select Toms and & Other Stories stores from 11 April, adapts the classic alpargata slip-on shoe and Toms signature summer sandal the Lexie, as well as introducing two new exclusive styles: the Deconstructed Alpargata, which features a more minimalist design and a soft suede treatment, and the Palmera Chukka, a moccasin-style lace-up.

The materials and colours used in the collection can also be found throughout dresses, kimonos, vests and jackets in the & Other Stories ready-to-wear collection. Retail prices of shoes range from £55 to £85, and clothing starts at £17 for bikini bottoms and goes up to £95 for a jacket. 

Staying true to the “one for one” policy for which Toms is famous, for every pair of shoes sold from the collection, another pair will be donated to a child in need.

Designer at & Other Stories Georgine Le Toqeux says: “The giving aspect of this collaboration gives it an extra dimension. Inspired by Toms’ idea that two strangers on either side of the planet or street can enrich each other’s lives, we created this collection. The goal was to combine modern shapes and embellishments, with beautiful details that feel authentic. We put a lot of love into it.”

Inspired by Venice Beach and the beauty of Californian living, the collection campaign is fronted by model Erin Wasson and was shot on Venice Beach by photographer Natalie Joos.

 

 

 

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