H&M Group fascia & Other Stories is to open in Banana Republic’s Covent Garden store in London.
The 5,300 sq ft shop at 132-133 Long Acre is spread across three floors and will open later this spring.
& Other Stories has six other UK stores on Regent Street, King’s Road and Oxford Street in London, the Bentall Centre in Kingston, Surrey, on Exchange Street in Manchester and one at Victoria Gate in Leeds.
Samuel Fernström, managing director of & Other Stories said: “We have a thing for the UK and feel right at home here. We can’t wait for spring and the grand opening of our new beautiful spot at Covent Garden. The rich history of this area will meet our stories and make a visually intriguing match that we hope our customers will love just as much as we do.”
Gap fascia Banana Republic is to close all eight of its UK stores by the end of its 2016 financial year.