H&M-owned womenswear retailer & Other Stories is to open a new store at 72 King’s Road in London on November 13.
The 5,000 sq ft store, set across two floors, is located close to the Saatchi Gallery and will feature womenswear, accessories, footwear and beauty products.
“Chelsea is such a great neighbourhood and a constant source of inspiration for us,” said Samuel Fernström, managing director of & Other Stories. “Finding this beautiful building right at the heart of it is truly fantastic.”
& Other Stories has a store on Regent Street in London, as well as stores in Aarhus, Amsterdam, Antwerp, Barcelona, Berlin, Brussels, Cologne, Copenhagen, Frankfurt, Ghent, Hamburg, Madrid, Malaga, Milan, Munich, New York, Paris, Rome and Stockholm, and trades online to 12 European countries and the US.