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Peacocks unveils higher-priced range

Fast fashion chain Peacocks has launched a higher-priced collection of catwalk-inspired clothing.

The first Peacocks by Design range features nine vintage-inspired options with retail prices between £35 and £38, including a polka-dot prom dress at £35 and a £38 floral jumpsuit. The range comes in sizes eight to 18. Dresses in Peacocks’ main offer cost from £16 to £30.

The Peacocks by Design collection was due to launch online at and in 11 city centre stores as Drapers went to press.

Peacocks head womenswear buyer Antonella Bettley said the collection was designed to attract a more fashion-forward, city-dwelling shopper.

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