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Pure London to host 300 new brands in February

Pure London will present autumn 15 collections from more than 800 brands, with 300 new brands and 80 labels exclusive to the show in February.

Organisers have been transforming the brand mix, content and presentation over the past few seasons, with a focus on the styling and editing of each section.

New womenswear brands in the Agenda, Aspire and Allura sections include BZR, Black by K&M, Oilily, Noa Noa, Joules, Guess and Avoca, while Minkpink, Lavish Alice, Vero Moda, Illustrated People and South Beach can be found in the young fashion section Spirit.

Bloch UK, Ten Points, Siga, Rebeca Sanver, Cubanas and Lauren Vita are new additions to the footwear line-up, with Timex Watches, Frog & Tower, Cox Moore and Hergest Design joining the accessories showcase. Premium accessory brands include Northskull, Lala Queen, Brenda Macleod and Wagner Art.

The show features a new area called Pure Rocks, which is dedicated to silver, gold-plated and semi-precious jewellery from brands including Astrid & Miyu, Coco’s Liberty, My Flash Trash, Alexi, Kirstin Ash and Henry Daniel Jewellery.

The next edition of Pure London will take place from February 8-10, with a full seminar and workshop programme that can be found on the Pure London 2015 app.


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