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Rapanui launches basics for younger customers

Ethical lifestyle brand Rapanui hopes to double its wholesale stockists over the next year after introducing a lower-priced range of basics aimed at younger shoppers.

The men’s and women’s short-order brand has launched 12 basic pieces for autumn 13, available in several colour options, as part of an extension to its collection of graphic T-shirts and accessories.

Pieces include scoop-neck T-shirts, vests and zip-through hoodies made from bamboo, eucalyptus and organic cotton.

Wholesale prices start at £3.98 for a cotton T-shirt to £9.98 for a zip-through hoodie. The brand offers a 2.5 mark-up.

Rapanui co-founder Rob Drake-Knight said it hopes to double its 44-strong stockist list by this time next year. “There is always a little bit of reluctance among retailers over trialling new small brands, but this basics range will help,” he said.

“We’re interested in building a base with indies but we also want Rapanui to be in the mainstream,” he added.

“In the past we’ve always talked about sitting alongside ethical lifestyle brands Howies and Patagonia and there is still a place for us, but now the collection is a lot more fashion forward and I think we could sit alongside young fashion brands but with our ethical USP.”

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