Canary Wharf has signed the first six fashion retailers for its Jubilee Place shopping mall extension, which will open its doors in November.
Banana Republic, Cos, Oliver Bonas, Orlebar Brown, The White Company and Emmett Shirts have all taken units within the extension.
The new 44,000 sq ft area is being redeveloped from an old car park, and the walkway has been open to the public since March.
It is the first of several retail expansions planned at Canary Wharf over the coming few years, and will be followed by a 115,000 sq ft development above the area’s new Crossrail station, among others.
Orlebar Brown founder Adam Brown – who last week featured on the front cover of Drapers – said the development would “become a natural home” for the men’s swimshorts brand. “Roll on November when it opens,” he added.
Orlebar Brown will take an 813 sq ft unit and Banana Republic has signed up to the largest unit so far, occupying 7,627 sq ft. The White Company’s store will be 3,343 sq ft, while Cos has taken a 2,372 sq ft space.
Canary Wharf Group chief administrative officer Camille Waxer said the growing office population at the east London business hub meant it was “the right time” to expand the retail offer.
As well as the fashion retailers, French-style cafe chain Le Pain Quotidien and cosmetics businesses Bare Minerals and Rituals are also taking units.