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SuperGroup reviews autumn 11 pricing

SuperGroup has re-engineered prices of its Superdry young fashion brand for autumn 11, after warning that rising cotton costs could impact gross margins next year.

SuperGroup chief executive Julian Dunkerton said prices on some Superdry products could rise by as much as 10% but that he planned to tweak prices by items.

He said: “There are rising costs but we’ll offset it by tweaking [prices]. Some products will see a 10% increase, some will see 5% and some will stay the same.”

Dunkerton also said the company would mitigate rising costs by working with different suppliers.

This week SuperGroup posted an 86.4% hike in pre-tax profits to £14.6m for the 26 weeks to October 31.

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