Contemporary menswear label 1 Like No Other is launching its first formal range of shirts for spring 14.
The 25 piece collection reflects the brands “eclectic” design style and features patterned cuffs, colour clashing thread and detailed button holes.
Wholesale prices range from £38 to £47 with a mark-up of 2.8.
It currently has 80 UK stockists including Bentalls’ Kingston store, and independent retailers Jules B and Psyche.
The label is now looking to “make its mark” on UK department stores as well as moving into the US, and Russia.
Head of sales Karen Ames said: “It is a quite natural progression for our label to give our customers greater choice when they need a more formal option, something we’ve been getting a lot of feedback on in recent seasons.
“The business shirts are still designed to be worn in our signature relaxed manner, so the fabrics are quite luxurious but quite hard wearing.”