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100 new brands join the party at Premier Kids

Kidswear show Premier Kids attracted 100 new exhibitors this season, with more than 320 brands taking part in the three-day event at Birmingham NEC this week. Buyers from top UK independents, as well as department stores such as Bentalls, Selfridges, Debenhams and Fenwick, attended. Visitor numbers were in line with last year, with international buyers from countries including Russia, Japan, Belgium and Denmark making up 8% of the total. Footwear label Footsie 100 launched at Premier Kids and said it took 28 orders on the first day.

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