Footwear brands have delved into their 1980s archives for spring 09 with retro high-top styles, vivid colour and intricate detailing all key ingredients in the new season’s ranges.
K-Swiss is one of the brands backing the retro trend. Marketing manager Nick Crook said: “For spring 09 we are going back to our core heritage.
“For men we have a round toe silhouette which is linked to our history as a tennis shoe.”
For women, K-Swiss is opting for high-tops among other looks. “The Venice comes in pop colours like pink and orange. They are like basketball boots and are suited to the progressive female customer,” said Crook.
Kangaroos has created a capsule collection of heritage footwear in canvas and laser-cut leather patterns.
“The men’s heritage styles celebrate our 30th anniversary,” said marketing manager Irene Celli. “The styles are from our 1980s US back catalogue. In the range there are two basketball boots and two running shoes in three colourways.”
Skechers marketing manager Delilah Atkinson explained that for the brand’s spring 09 men’s collection it had developed a range of more classic styles. “We have done lots of slip-on and Velcro styles,” she said.
“They are very clean looking with natural tones. For women, we have returned to a higher, chunkier shoe. They are in bright colours as well as chocolate and black. We have also done white with pink or beige embroidery.”