Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

£1m sales for

York-based young fashion independent Sarah Coggles has racked up £1 million of sales from its website in its first year of trading. posted sales of £928,000, which put the site into the black in its first year of trading with a profit of £106,000.
The strong performance surprised owner Mark Bage, who told Drapers that the figures were 69% ahead of his forecasts. Bage has now revised his 2008 sales forecasts to £1.5m.

“That is what it is all about – making money,” said Bage. “You should aim for a profit and as an independent, do something different. In terms of growing the business we have just scratched the surface.”

It is rare for an etail start-up business to turn a profit during its first year of trading, but has seen its customer base grow from a standing start to more than 30,000 regular online shoppers.

Bage put the increase in traffic down to a viral marketing campaign called Do Not Look At, as well as direct email alerts advertising the site to existing customers.

Bage said a typical shopper would tend to buy a diverse mix of product similar to high street shopping habits, mixing the likes of Vivienne Westwood with G-Star.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.