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21 new openings on the cards for Cult Clothing and Superdry

Cheltenham-based young fashion chain Cult Clothing and sister brand Superdry are embarking on a 21-outlet expansion drive over the next year.

Cult Clothing will open stores in sites including Canterbury, Leamington Spa, Exeter and Plymouth, before Christmas.

Superdry stores in Bristol and Bath are expected to open before the end of the year. The brand will also roll out its single House of Fraser concession to a further 12 stores.

Six of the 500sq ft concessions will open in the next six months, with sites set to include London's Oxford Street, Dundrum in the Republic of Ireland and Bluewater in Kent.

Cult Clothing and Superdry co-owner Julian Dunkerton said the move followed healthy trading, with the group posting a 45% rise in like-for-like sales in June. He said retained profit, as well as increasing Superdry's footprint in 12 Cult Clothing stores, had strengthened the business.

The Cult Clothing group, made up of branded fashion chain Cult Clothing and Superdry parent Laundry Athletics, has a turnover of £32 million. Superdry has 1,500 stockists.

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