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24,000 head to opening of B&B Berlin

Bread & Butter Berlin drew in 24,000 visitors on its opening day yesterday but attendance had dropped this morning to around 11,000 by 11am.

Bread & Butter organisers said that figures were slightly down on its previous Barcelona event but that given that the show was only halfway though, it would be hard to call where attendance would finish.

Visitors have come from 89 countries.

Organiser Karl-Heinz Muller said that the show had been hit by the recession but added that the downturn had proved to be positive for the streetwear fair because brands that had previously exhibited at several shows around the world, had cut back on the number of fairs they took part in but had not quit B&B.

Several brands have also taken more space than they had last season in Barcelona.

B&B confirmed next season’s show will take place on January 20-22.

Muller said there was a possibility to expand the fair by between 10% and 15% for the autumn 10 season and said more brands were keen to join the line up in Berlin.

Separately, Muller said he would make a decision on the future fabric sub-show The Source by the end of tomorrow. The Source has struggled to make an impact in the market since its launch.

The show launched yesterday and buyers were in an upbeat mood predicting that it would be a success.

Readers' comments (4)

  • " Arm aber sexy" after accusations of overspending,The famous answer of Lord Mayor of Berlin Klaus Wowereit’s :we are poor but sexy is the motto to this Video report by “Der Spiegel “ regarding the Bread and Butter’s opening in Berlin

    http://www.spiegel.de/video/video-1010300.html

    after Tempelhof was let to Bread and Butter a cultural debate in Germany took place;
    some highlits out of the Spiegel Online Forum Kultur

    http://forum.spiegel.de/showthread.php?t=6461



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  • Bread & Butter Berlin definitely had a different mood this season. I went for one day and gone was the party atmosphere of Barcelona. It was quite hard to network but on the otherhand because all the layout was new it made you think a lot harder and plan a lot more. No bad thing in the current climate.

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  • Tempelhof Airport is truly a fantastic building. It's quite a lot of ground to cover for a tradeshow though. I am not sure whether I will attend next season because quite a few British brands weren't there. It will depend if they come back. I hope they do.

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  • What will Bread & Butter do in jaanuary when it is very cold in Berlin. It is open to the cold weather. I liked the venue but how great would it be if it was in Barcelona in January and Berlin in July. The best of both worlds. PS too many big stands. I want to see new product from new labels.

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