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25% of etailers to adopt try before you buy by 2019

A quarter of online fashion retailers in the UK and US are poised to let online customers buy now and pay later by 2019, a new report has found.

asos new


Cloud retail management specialist Brightpearl surveyed more than 200 retailers and 4,000 customers in the UK and US about try before you buy.

The study indicates 17.5% of retailers have already adopted some type of try-before-you-buy scheme, while a further 8% expect to follow suit at some point in 2018.

The consumers surveyed said free online returns would encourage them to buy two to three more items per month, but also to return more items.

A total of 70% of retailers surveyed said an increase in online returns would squeeze their margins.

Derek O’Carroll, CEO of Brightpearl, said: “Consumers will buy more, but retailers must be ready for a potential flood of returns. With shoppers indicating that they could return an extra three items a month on average, it could spell an unmanageable tsunami of returns for some merchants.”

Asos launched its try-before-you-buy scheme in November 2017.

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