Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

3i buys Agent Provocateur

Private equity firm 3i is to buy luxury lingerie brand Agent Provocateur.
3i plans to expand the UK lingerie business overseas. Joseph Corré, who founded Agent Provocateur with Serena Rees in 1994, will remain as creative director. Rees will pursue new opportunities but will remain a shareholder of the business.
Hamleys Group chairman Stuart Rose has been appointed as chairman of Agent Provocateur.

Corré said: “This new phase in the development of Agent Provocateur will give us the operational and financial platform to realise the company’s potential."

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.