US premium denim brand 7 For All Mankind will launch a transactional UK website in January and has outlined plans for seven new UK stores as it looks to expand its retail operation.
The website will sell the entire 7 For All Mankind collection including jeans, cargo pants and chinos and will be marketed using social media sites such as Facebook.
Massimo Ferrucci, general manager at 7 For All Mankind, said: “Ecommerce, like wholesale, will be a major part of the business.”
7 For All Mankind was the original Los Angeles premium denim brand and started wholesaling in the UK in 2000. It is owned by US brand house VF Corporation and premium retailer Joseph is its UK sales agent.
It made its UK retail debut with a store in London’s Notting Hill in September and last month opened a second store on Regent Street.
Ferrucci said it planned to open up to seven more UK stores in the next five years, primarily in London. The retailer is eyeing Covent Garden as its next location and plans to open there by the end of next year.
Ferrucci said he would consider openings in other UK cities including Leeds and Manchester.