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A Child of the Jago opens second London store

Joseph Corré, founder of lingerie brand Agent Provocateur and son of Vivienne Westwood, has agreed a deal to open a second store for his A Child of the Jago brand.

The menswear and womenswear store will open at 76-78 Charing Cross Road in London, previously occupied by footwear retailer Author, which went into liquidation in April. The 1,200 sq ft two-floor store will open in the autumn.

A Child of the Jago opened its east London flagship store at 10 Great Eastern Street in Shoreditch in 2008.

Its name comes from the title of Arthur Morrison’s 1896 book which exposed the conditions of the Jago slum in Shoreditch. The store sells its own directional clothing brand, which is all made in the UK with many items produced at its Clerkenwell workshop.

Property agent Nash Bond advised on the deal for landlord the Soho Housing Association.

Corré left Agent Provocateur in October 2009.

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