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A dose of colour can soothe the pain

I would say better late than never, but it’s probably fair to say that the heatwave washing across the country at the moment has come too late to save the season.

By the time the sun decided to show its face many retailers had already done their best to clear summer stock and were looking forward to starting afresh with autumn product. That said, for the consumer there are still some stunning bargains to be had at the moment,
so deep has the discounting been.

Of course, it isn’t just the weather that has been the cause of recent trading woes but it certainly didn’t provide any help. Nonetheless, as the industry gets its spring 09 buying underway there is cause to be optimistic, not least because the designers have given us just what we’ve lacked for several seasons – a good dose of colour.

True, the trends we are witnessing are evolutions, rather than revolutions, but when they are rendered in glorious technicolour they feel much fresher and should give the battle-weary consumer something to get excited about when they start to arrive in store.

This is our second bumper spring 09 special, which brings you all the news, trends and views from the womenswear sector, and we hope it will prove to be an invaluable buying tool ahead of the major womenswear shows – it’s hard to believe, but there are only eight days to go until Pure. Drapers, of course, will be at all the major exhibitions and will bring you reports both in the magazine and at www.drapersonline.com. In terms of colour at least, the future looks bright – let’s just hope we will be saying the same about trading prospects by the time these new clothes hit the stores.

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