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A leap forward for womenswear

Caroline Nodder

It is a tired but happy Drapers team that this week brings you our Womenswear Special packed with product and trend ideas for spring 12.

It is a tired but happy Drapers team that this week brings you our Womenswear Special packed with product and trend ideas for spring 12.

Despite losing a day’s shooting to rain, and inadvertently gaining a new office pet, we hope you enjoy the results of our labours and find some useful pointers on where to spend your womenswear budget for next season.

Personally, I was really pleased to see among the product we shot some clear moves away from – for want of a better word – the bland conformity of the past season or two.

Speaking to people in the sector recently there has been a real buzz around menswear with some really clear trend direction and some exciting catwalk looks. But in womenswear things have seemed more muted, and trends have stalled with floral prints and maxi dresses. Emerging trends like the midi length, for example, have certainly been slow to take off.

It is nice, therefore, to see some clear direction for spring 12, with a jump forward 20 years from the platform-wedged 1970s look we are all sporting right now to the 1990s, contrasting floral girly dresses and separates with heavy work shoes. There is also a welcome return to the golden era of film star glamour and many of the dressier looks evoke classic 1940s and 1950s Hollywood.

This is a positive move for womenswear, at a time when so much of the product on the  high street blends into one. I find myself forgetting which particular womenswear department I’m in at times, so similar is the stock. In fact I have to confess on more than one occasion recently I found myself coveting items from the menswear department.

I’m really interested to hear what you think of our Womenswear issue, and the trends for the new season, so do drop me a line at caroline.nodder@emap.com.

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