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A Suit That Fits pins down a new identity

Etailer A Suit That Fits has rebranded itself to better reflect its tailoring credentials.

The company, which offers made-to-measure suits via its website and has six studios providing personal fittings, has worked with brand agency Brandhouse to introduce an image of a gold pin that will appear to be pinned through different fabrics. The logo will be embroidered inside suits and feature on its delivery vans, packaging and across its website.

Warren Bennett, co-founder of A Suit That Fits, said it wanted a striking new identity. “Previously, we had a simple logo showing a tie and a circle but we really wanted to bring out the quality of the suits and feature the tailor trademark of the gold pin,” he said.

The company, which opened a 350 sq ft studio on Manchester’s Oxford Street last month, plans to open seven studios next year. It generated turnover of about £2m for the year to April 30. Bennett would not disclose profits.

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