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A Suit That Fits to branch into new markets

A Suit That Fits is plotting international expansion across the Baltic states, Russia and the US in 2014 as the online tailor aims for sales growth of 15%, taking it to £3.5m in the next year.

The business, founded by entrepreneurs Warren Bennett and David Hathiramani in 2006, entered Latvia this month with the setting up of a studio with a tailoring partner in the capital, Riga.

Bennett said plans to target the Baltics had been accelerated after a mutual friend introduced them to Latvian actor Rihards Lepers, who wanted to help launch the business in the Baltics.

“We met Rihards last year and he was really enthusiastic about A Suit That Fits. He wanted to champion the brand in Latvia and the rest of the Baltics. He’s a celebrity, and he’s quite a designer too; he’s given us designs he wants to work on.”

A Suit That Fits, which operates 32 studios across the UK, will also leverage Lepers’ fame across Lithuania, Estonia and Russia to set up studios with third parties this year.

In the US, where Bennett is now based and the company has an office, the suiting business will be targeting the East Coast this year, with potential studios opening up in locations such as Chicago, Boston and Philadelphia.

As a result of the expansion plans, A Suit That Fits has forecast that sales will rise by 15% to £3.5m for the 12 months to the end of December 2013.

Over the Christmas period, the company said like-for-like sales increased by 17%.

Readers' comments (1)

  • Ha ha ha.
    How did that work out?
    Russia? Couldnt satisfy customers in Romford.

    Unsuitable or offensive? Report this comment

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