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Abercrombie & Fitch launches new direction for menswear

Abercrombie & Fitch has unveiled a new upmarket direction for its menswear collection in its first season under new menswear design boss Aaron Levine.

Abercrombie & Fitch spring 16

Abercrombie & Fitch spring 16

For spring 16 the preppy US label has introduced new fabrics including linen and suede and techniques seen in frayed edges, garment- dye and garment- wash fabrics.

Denim has been tweaked to offer slimmer fitting styles, white and bleached colours have been introduced, as well as frayed finishes with the branding removed from pockets.

Levine joined Abercrombie & Fitch in June as head of men’s design from Club Monaco where he was vice president of men’s design.

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