American casualwear giant Abercrombie & Fitch has offered compensation to one of the stars of MTV’s hit reality TV show, Jersey Shore, to stop wearing its clothes.
Michael Sorrentino, also known as The Situation, has been offered financial compensation to stop wearing Abercrombie & Fitch products as the retailer was worried that his association with the brand would damage its image.
Jersey Shore, which premiered on MTV on December 3, 2009 in the US, is a reality series that follows the lives of eight housemates spending their summer at the Jersey Shore. It is shown in several countries worldwide, including the UK.
A statement for the retailer’s brand senses department said: “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”
The sum agreed is undisclosed but is said to be in exhange for Sorrentino wearing an ‘alternate’ brand. Abercrombie & Fitch has also said that it has extended its offer to other members of the show’s cast, and is waiting a response.