US retailer Abercrombie & Fitch is set to open its second full-line UK store at the Intu Trafford Centre in Manchester.
The store, which is its first launch in the UK outside of London, will launch in August. Abercrombie & Fitch also has a kidswear shop on London’s Savile Row.
The retailer has signed for a 5,554 sq ft unit on a 10-year lease. The space will feature a new store design aimed at encouraging “product trial”.
Its fitting rooms will feature separate controls for lights and music as well as a phone charging dock.
There will also be larger changing rooms to accommodate groups of friends and families, while cash desks will be placed throughout the store for a “quicker and more accessible checkout experience”.
Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie kids, said: “Manchester is a young, vibrant and fashion-forward city, making intu Trafford Centre an ideal location for our second store and our first [with this store design] in the UK.
”We’ve seen increased productivity with these new prototypes and we look forward to offering another engaging A&F experience to both new and existing customers in the Manchester area.”
Work is currently underway on a £75m redevelopment of intu Trafford Centre’s Barton Square, which will add 110,000 sq ft of retail space, a new glass-domed roof and a fully redesigned interior to the complex.
The new space will launch in 2019 alongside its anchor tenant, Primark.