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Accessories brand Cherchbi to close

UK accessories brand Cherhbi is to close due to “ever-increasing pressure from rising costs and production inefficiencies”, its founder has said.

Adam Atkinson is to close the premium accessories business 10 years after its launch and will instead focus on his consultancy studio Adam Atkinson Bag & Accessory Design.

Cherhbi’s wholesale accounts included Selfridges, Mr Porter, John Smedley, Hardy Amies and Joseph Cheaney. The brand is currently selling remaining stock on its website at a 40% discount.

A full-price keyring retails for £30, and bags for £595.

In a statement on the Cherhbi website Atkinson said: ”I’m choosing the close Cherchbi now before ever-increasing pressure from rising costs and production inefficiencies become too great to bear. Many have advised moving manufacture overseas or seeking investment to raise prices, and the brand, to a luxury level. No thanks. I’m very proud that Cherchbi has always been recognised for its honesty and integrity. Unfortunately, it simply isn’t possible to maintain this and make the goods affordable to a wider audience.”

The Adam Atkinson Bag & Accessory Design studio provides product development, sourcing, project management and creative direction for those looking to bolster their accessories offering.

Its existing clients include Puma, Nike, Astley Clarke and Langly, and it is based in north London near WoodGreen underground station.

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