John Lewis reported a 23% rise in the sale of handbags for the week to November 2; while overall fashion sales remained largely flat, up 0.7%.
Kidswear was also up 3.6% year-on-year, with girlswear, babywear and boyswear all beating last year by 5.8%, 2.9% and 1.2% respectively.
The “wet and windy” autumn weather saw overall sales rise 8% for the week to £91.72m, while online sales soared by 24.4%.
Tamworth was the best performing store of the week, up 35%, followed by High Wycombe up 29.7% and Poole, up 18.8%.
David Barford, director of selling for London and the South at John Lewis, said footfall will increase in the coming week as Christmas momentum builds.
He added: “The autumn trade will pick up this week – with colder weather here customers will build into the Christmas shopping mood, and as the Christmas campaigns kick off we will see uplift in footfall which we are well placed to capitalise on.”