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Accessories stores signal lifestyle push by Ghost

Ghost will open its first standalone store dedicated to handbags and accessories this spring as it gears up to become a lifestyle business.

The womenswear retailer hopes to open the shop at Westfield London in April, followed by four accessories-only pop-up shops across the capital later in the spring.

The stores will sell wallets, purses, iPad covers and card holders alongside handbags (pictured). It is not yet known if the stores will have a different fascia to Ghost.

The retailer is significantly investing in bags and accessories, with the new category expected to ultimately account for half of its sales. At present it makes up about 1% of sales.

“We’ve got a very good supply on bags, which are 100% leather,” Ghost owner Touker Suleyman told Drapers.

“The fact is there’s a gap in the market for an affordable bag brand with detailed designs.” The bags will all retail at £295.

Suleyman said Ghost would move from being a womenswear business into more of a “lifestyle brand”, with the introduction of a wider range of wedding dresses and homeware by the end of the year.

Suleyman said: “In our flagship store on King’s Road we will be able to offer brides a new and unique experience that befits such a luxury brand. Brides will be able to dress their whole bridal party, including mother of the bride and guests, as well as themselves.”

Suleyman bought Ghost out of administration in 2008 after one of its backers refused to invest further in the company. He also owns shirtmaker Hawes & Curtis.

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