Sales of accessories at John Lewis are up 85% on last year for the week ended July 27, as shoppers opted to freshen up their look with cheaper add-on buys, according to the department store group.
Head of buying for women’s accessories Julie Wright said the increase, which includes an 18% rise in sales of belts, was thanks to shoppers wanting cost-effective ways of updating their look.
“Particular favourites on belts are eye-catching statement styles such as yellow and red skinny patent belts, which transform any outfit by adding a splash of colour,” said Wright.
Fashion jewellery sales were up 11% on last year, with Pilgrim, Angie Gooderham and fair-trade brand Kazuri all strong performers.
Sales of John Lewis’s jewellery own brand JL rocketed 85% on last year, with statement necklaces and bracelets proving popular sellers. Summer scarves have been consistently up this season, with silk, skinny and jersey styles all winners.
Wright said: “Bargain hunters have continued to discover crafty ways to keep up with the latest styles without breaking the bank. First there was a “mend and make-do” trend, but now, women are keeping in vogue by accessorising their existing outfits to transform their look.”