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Acne to open new London store

Swedish fashion label Acne is planning to launch its second store in London as part of the company’s latest wave of international expansion.

Acne chairman Mikael Schiller said the label was nearing saturation in Scandinavia, but other markets held “growth potential”.

Details of the London store have not yet been released.

The coming months will also see a third store opening in Paris, three units in Seoul with partner Shinsegae, and a boutique in Japan in Osaka.

Hong Kong is also a top priority for a company-owned unit.

The premium label opened its first standalone store in London on Dover Street in 2010 and it is also stocked in Harrods.

Acne currently operates in 35 locations, including standalone stores and wholesale outlets.

The company generated sales of €89m (£76m) in 2012 and the retail expansion is expected to push revenue up to €100m (£85m) this year.

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