British sportswear brand Catalyst Activewear is aiming to raise £100,000 through crowd funding website CrowdCube.
The brand, which manufactures in Wales, is selling an 8% stake and is already 52% funded by 30 investors.
The crowd fund will close on December 14.
Co-founder Daniel Roy said: “We’re already selling a product superior to the current market leaders, about 20% cheaper, with an average price point of £60, whilst creating everything in the UK. Catalyst has huge potential. It’s scalable and sustainable.”