The senior management team at Adams Kids is to leave the company following a shake-up by its new owner.
Chief executive Dean Murray, managing director Patrick Woodall and group finance director Clive Drysdale will leave in April.
Ex-Boxfresh chairman David Carter-Johnson, who was managing director of Adams for nine years when it was owned by Sears, will replace Murray as chief executive. He left Adams 12 years ago.
Former Stead & Simpson chairman John Shannon bought the company in February, reportedly paying less than £15 million for its retail portfolio, wholesale operation and international franchise business.
Carter-Johnson had been consulting for Adams for the past six weeks before joining officially on Wednesday. He said: “Back in the Sears days we grew Adams from £15m to £130m in sales, but it’s had a bad few years. I think it’s recoverable. It has relied heavily on discounting and needs to rebuild customer confidence.”
Murray, Woodall and Drysdale will continue directorships at Adams’ previous owner Myriad Childrenswear, which holds the manufacturing contract for Sainsbury’s Tu kidswear range. These contracts are expected to expire in September.