Kidswear chain Adams Kids is to start a roll-out programme of its new concept store following sales uplifts of more than 20%.
The retailer opened the new concept store, designed by agency The Bureau, in Lewisham in south London six weeks ago. The store has seen sales uplifts of 27% since the refit.
Chief executive David Carter-Johnson told Drapers that if sales at the store continue to deliver similar sales results the business will refit a further 30 stores in the 260-store chain next year, with work starting in February.
He added: “Prior to the buyout of the Adams group by its new owner John Shannon the business had been underinvested in and the shops desperately need attention.
“We will refit half a dozen shops in the spring including Blanchardstown in the Republic of Ireland and Luton and take it from there. If the stores reach the same uplift as Lewisham then we should see payback within 12 months.”
Carter-Johnson said the chain’s 116 international franchise stores were trading positively with like-for-like sales up 26%. Adams Kids has reworked its offer to focus on fashion and has cut prices by 10%.