Kidswear chain Adams is expected to appoint PricewaterhouseCoopers as administrators within the next few days.
Adams, the 260 store chain, filed a notice of intent to go into administration on Christmas Eve. It employs around 2,000 people.
Retail entrepreneur John Shannon paid around £15 million for the Adams chain in February 2007.
However it is understood that Adams has found it increasingly difficult to compete with the supermarkets. Adams chief executive David Carter-Johnson recently told Drapers he intended to reposition Adams to create a “Topshop for kids”.
Adams is the latest fashion retailer to fall foul of extremely tough trading conditions. Earlier this month The Officers Club went into administration. Woolworths, which sold and owned the kidswear brand Ladybird has also gone into administration.