Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Adidas and Reebok ranked ‘most transparent’ brands

Adidas and Reebok have been named as the brands with the most transparent supply chains, according to the latest report from lobby group Fashion Revolution.

The report ranks 150 of the world’s largest brands and retailers by turnover, according to information they disclose on their policies, governance, traceability, action plans and impacts.

Adidas and Reebok each topped the list with 58%, with the top 10 rounded off by Puma, H&M, Esprit, Banana Republic, Gap, Old Navy, C&A and Marks & Spencer, which all scored above 51%.

Asos followed the top 10 scoring 50%. Other companies scoring in the 41-50% range included Levi Strauss, VF Corporation-owned brands The North Face, Timberland, Vans, Wrangler, and Inditex brands Bershka, Massimo Dutti, Pull & Bear, Stradivarius and Zara.

The average transparency score for the companies surveyed was 21%.

Fashion Revolution pointed to improvement across the industry, noting that the 100 brands it surveyed in 2017 showed a 5% overall improvement in transparency levels.

The North Face, Timberland and Wrangler all increased their levels of disclosure by 22%, while Asos increased its transparency by 18%.

The proportion of brands and retailers reporting where their clothes were cut, sewn and completed grew to 37% in 2018, compared with 12.5% in 2016 when it published its first edition of the report.

The proportion of companies publishing a list of their processing facilities rose to 18%, compared with 14% in 2017.

Elsewhere, 62% of brands and retailers disclosed their processes for fixing problems when violations are found in a supplier facility, up from 40% in 2017.

The report also showed significant improvement on supply chain reporting in the premium and luxury sectors.

Hugo Boss, Calvin Klein, Tommy Hilfiger, Gucci, Bottega Veneta, YSL and Burberry scored in the 31-40% range, with Hugo Boss increasing its score by 11%.

Calvin Klein and Tommy Hilfiger bolstered their scores by 9%; Gucci, Bottega Veneta and YSL boosted their equivalent rankings by 8%; and Burberry improved by 7% in 2018.

However, Fashion Revolution noted that more companies needed to publish their information.

It said: “It is clear that not enough has changed and change is not happening fast enough. Most companies are still operating in broadly the same way that enabled the Rana Plaza disaster to occur five years ago.”

Its data showed 55% of brands and retailers published measurable timeframes on goals regarding the environment, while 37% published goals on improving human rights.

Only 12% of respondents disclosed how employees’ incentives are tied to improvements in human rights and environmental management.

Fashion Revolution global operations director and founder Carry Somers said: “Over the last five years, millions of consumers have demanded a fairer, safer, cleaner industry. It’s working. We can see that brands are listening and the industry is starting to change.

“We’re calling upon the global fashion industry to turn its commitment to responsible sourcing into effective action this Fashion Revolution Week (beginning 23 April). Too many people working in the fashion industry, mostly women, are still underpaid, unsafe and mistreated. It’s time for change”.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.