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Adidas expands Kanye West partnership

Adidas has officially partnered with musician Kanye West with the launch of Adidas + Kanye West, a Yeezy branded range covering street and sport-focused footwear, clothing and accessories for men and women.

Kanye West and Adidas chief marketing officer Eric Liedtke

Kanye West and Adidas chief marketing officer Eric Liedtke

Kanye West and Adidas chief marketing officer Eric Liedtke

The two parties have been working together for almost two years but now Adidas will introduce a dedicated team at its US headquarters in Portland, Oregon, to work on future product development.

It will also expand to dedicated retail stores at a later date.

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