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Adidas launches first concept store at Bluewater

Adidas will open its first technology led concept store in Europe at Bluewater shopping centre this spring.

The 5,484 sq ft store will open on the lower Thames Walk, next to lingerie giant Victoria’s Secret, which will also take up residence alongside its sister brand Pink in the coming months.

Guy Thomas, head of retail leasing at Lend Lease, said: “We have a key focus on creating brand-led statement stores at Bluewater, and Adidas is the latest in a succession of leading international retailers to do so. Adidas further strengthens our sportswear offer and the new breed of retail experience offered by fitness brands, including the recently opened Reebok Fitness Hub.”

In total 36 new retailers committed to Bluewater in 2013, and a further 25 invested in new store designs. 

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