Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Adidas profits soar

Adidas has posted an 18.6% rise in net income for the first quarter of 2018 compared with 2017.

Net income rose to €540m (£476m), up from €450m (£396m) in 2017, on the back of €5.5bn (£4.84bn) in sales.

The brand saw operating gross margins rise by 1.8% to 51.1%, driven by pricing and product mix, while operating margins rose by 1.8% to 13.4%.

Online sales proved to be the fastest rising channel, posting a 27% rise in volumes for the quarter compared with 2017. 

Growth was particularly strong in North America, which saw a rise of 21%, and Asia-Pacific which rose 15%. Sales in Asia were helped by a 26% increase in trade within China. 

Latin America also grew at a double-digit rate (+10%), and revenues in Western Europe increased 5%, in line with the full-year outlook. Sales in emerging markets and Russia declined 5% and 16% respectively, as a result of challenging market conditions.

Kasper Rorsted, Adidas chief executive said: “Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and ecommerce.

“At the same time, we managed to grow the bottom line significantly faster than the top line while continuing to invest into creating brand desire.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.