Adidas has filed a federal lawsuit against Forever 21 in the US claiming the young fashion chain is violating trademark laws by using the sportswear brands’ three stripes mark.
Adidas claims Forever 21 is manufacturing, distuributing, marketing and/or selling clothing “bearing identical and or confusingly similar imitations” of the mark.
It claims this is likely to “cause confusion, deceive the public regarding its source and dilute and tarnish [the mark’s] distinctive quality”.
Adidas said it has invested millions of dollars in building its brand in connection with the three stripes mark, for which it owns numerous “incontestable” federal trademark registrations. It accused Forever 21 of showing “blatant disregard” for this fact.