Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Adidas sues Forever 21 over three stripes mark

Adidas has filed a federal lawsuit against Forever 21 in the US claiming the young fashion chain is violating trademark laws by using the sportswear brands’ three stripes mark.

Adidas claims Forever 21 is manufacturing, distuributing, marketing and/or selling clothing “bearing identical and or confusingly similar imitations” of the mark.

It claims this is likely to “cause confusion, deceive the public regarding its source and dilute and tarnish [the mark’s] distinctive quality”.

Adidas said it has invested millions of dollars in building its brand in connection with the three stripes mark, for which it owns numerous “incontestable” federal trademark registrations. It accused Forever 21 of showing “blatant disregard” for this fact.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.